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Explaining Sports Betting Promotions & Offers in Plain English


Promotions run by sportsbooks have always been a bone of contention with sports bettors, with many of the latter finding out the hard way that some promos are a little too good to be true.

It tends to all come down to what is written in the small print, with sportsbooks tempering what at first seem like generous offer, with terms and conditions that can mean it is tough for a customer to ever find genuine value.

However, for those who do take the time and effort to study the intricacies of such deals there is certainly value to be had, and plenty of it. Here we detail how such deals function so you can select the best ones for you.

Football fan

Do not be one of those fans who celebrates too early only to then read the small print 

Free Bets

Free bets sound great don’t they! All you have to do is set up an account with an online sports bookmaker and just for being a new customer you get to place a no strings attached bet with their money.

Well, not quite. Although most free bet deals are excellent value for money, there are some important things to understand about how they work.

Some free bet offers will be contingent on you making a real money deposit. While there are some “no deposit free bets” out there to be had as well, these will usually come attached with conditions, such as minimum odds requirements or time limits.

This means it always pays to read the small print. Places that make this easier are comparison websites, which helpfully breakdown which are the best deals for each individual punter, as well as making clear what the terms and conditions of all the available free bets are.


Free bets can be a great way to wager on football

Matched Deposit Bonuses

These are some of the most tempting offers out there, telling you that hundreds of additional pounds could be yours.

The size of such bonuses only corresponds with how much real money you deposit. Then there are usually wagering restrictions placed on the bonus funds you receive, meaning you often have to recycle said funds six or seven times before you can withdraw them. And do not think you can just bet on favourites time and again, because minimum odds rules will apply too.

Odds Boosts

Odds boosts are a great way of getting extra value, but just be aware that boosts are usually only placed on highly unlikely outcomes and that there are often limits as to how much you can wager on such an offer.

Cross Selling Promotions

Some sportsbooks will always be keen to cross sell their sports customers things like free slots spins or casino bonuses.

There is nothing wrong with going and having a cheeky flutter with some free spins, but just remember that the odds are often stacked against you if you choose to keep playing with your own hard-earned money after the free spins run out.

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